This white paper provides our analysis of a key challenge: how to demonstrate the efficacy of a nutraceutical product and turn scientific evidence into sustainable market value.
In the nutraceutical sector, efficacy has become a central decision criterion for patient-consumers, healthcare professionals and authorities. Yet, between generic claims, rapid extrapolations and weakly designed studies, the boundary between marketing promise and scientific proof remains blurred.
Pressure is increasing across the entire value chain:
In this context, science-washing undermines brand credibility.
Conversely, well-designed and well-interpreted efficacy evidence becomes a powerful lever for differentiation, trust and commercial performance.
Derived from concrete industrial projects, this white paper presents a straightforward methodology to establish proof of efficacy at the appropriate level.
Its objective is twofold:
To implement a robust and pragmatic scientific approach
To connect Science and Communication in a coherent manner
It is structured around three pillars:
Targeted innovation
Starting from a genuine health need to develop the products of tomorrow.
Efficacy demonstrated by science
Selecting the right study design (in vitro, in vivo, clinical) to answer the right question, without unnecessarily multiplying trials.
Authentic communication
Translating evidence into clear, credible, and compliant messages, explicitly integrating both the scope and the limitations of the data.
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This document is intended for stakeholders who want to make science a decision-making and value-creation tool, rather than a simple marketing argument:
Scineo is an operational scientific consulting firm specialized in demonstrating efficacy and scientifically substantiating health and nutrition products.
Our approach is deliberately pragmatic, independent, and focused on robust evidence generation:
Putting proof back at the service of innovation, market relevance, and patient-consumers.
This white paper synthesizes our vision and our hands-on field experience.
Contact us today to discover how Scineo can help you succeed
Let’s reinvent scientific support for healthcare companies